By Ryan Drew | Superhost and Vacation Rental Expert | Last Updated April 29, 2026
📊 Smart Pricing — Complete Guide
If you’re still setting your Airbnb prices manually — or worse, using Airbnb’s built-in Smart Pricing — you’re leaving money on the table every single night. After 9 years hosting in Boise and testing every major dynamic pricing tool on the market, I can tell you that switching to a third-party pricing tool is the single highest-ROI change most hosts can make.
The three tools worth your attention are PriceLabs, Beyond, and Wheelhouse. They all do the same core job — automatically adjusting your nightly rates based on market demand, seasonality, local events, and competitor pricing — but they take meaningfully different approaches. Here’s exactly who each one is for.
First: Why Airbnb Smart Pricing isn’t enough
Airbnb Smart Pricing optimizes for Airbnb’s goals — maximizing platform bookings — not your revenue. It consistently prices listings too low. I ran Smart Pricing for a month on one of my Boise properties and saw occupancy go up while revenue went sideways. Every serious host I know has turned it off. The tools below optimize for your RevPAN — not Airbnb’s fill rate.
Quick Picks
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1. PriceLabs — Best Overall
PriceLabs is the tool most serious STR operators land on after trying the others. Over 600,000 properties use it daily across 150+ countries. The reason it wins is simple: customization depth that no other tool matches.
What makes it the best: PriceLabs lets you build rules-based automation on top of its algorithm. Set minimum and maximum price floors. Create last-minute discount rules. Configure orphan-day gap filling. Build seasonal overrides. Set minimum stay restrictions by day of week. The Hyper-Local Pulse algorithm uses neighborhood-level market data — not just city-wide averages — for more accurate pricing recommendations.
The tradeoff: The interface was built by engineers and it shows. It’s not pretty, and there’s a learning curve. New users often spend a week or two getting their settings dialed in. The 30-day free trial gives you time to configure it properly before committing.
Pricing: $19.99/month per listing, with volume discounts for larger portfolios. No percentage-based fees — you pay the same flat rate regardless of how much revenue you generate. This makes PriceLabs increasingly cost-effective as your revenue grows.
My experience: PriceLabs is what I use on my own Boise listings. The MinStay Recommendations engine alone has meaningfully reduced my orphan days. Setup took about two hours to configure properly — time well spent. Revenue increased approximately 18% in the first three months after switching from manual pricing.
2. Beyond — Best Hands-Off Automation
Beyond (formerly Beyond Pricing) was one of the first dynamic pricing tools for STRs, launched in 2013. They’ve processed over $35 billion in booking revenue — a data moat that gives their algorithm strong market signal, especially in major US markets.
What makes it the best hands-off option: Where PriceLabs gives you dozens of configuration options, Beyond gives you five. That simplicity is a feature, not a limitation. Set your base price, choose your strategy level, and let Beyond handle the rest. The algorithm pulls in guest search data (actual booking demand signals) on the Pro plan — not just historical pricing — which can be a meaningful advantage for capturing demand early.
The tradeoff: Less customization than PriceLabs. If you want granular rule-building, Beyond isn’t the right tool. The percentage-based pricing model also means your costs scale with your revenue — fine at lower volumes, but PriceLabs’ flat fee becomes cheaper as your revenue grows.
Pricing: Growth plan at 1% of bookings. Pro at 1.25%. No monthly minimum — you only pay when you earn. This makes Beyond low-risk for new hosts who aren’t sure what revenue level they’ll hit.
Best for: Hosts managing 1–10 properties who want strong automation without a learning curve. Particularly good for hosts in major markets (NYC, LA, Nashville, Miami) where Beyond’s data moat is deepest.
3. Wheelhouse — Best Interface and Market Intelligence
Wheelhouse has the best interface of the three major pricing tools — clean, visual, and genuinely intuitive. Their Dynamic Sets feature creates a map-based competitor tracking view that makes it easy to see exactly how your pricing compares to nearby properties. And their 18-month forward pricing calculator is unique in the industry.
What makes it stand out: The strategy selector (Conservative, Balanced, Aggressive) makes it easy to get started without deep configuration. The market intelligence dashboard is excellent — occupancy trends, ADR benchmarks, and forward demand data displayed clearly. Users report ~40% revenue improvement after switching to Wheelhouse, among the highest reported lift of any pricing tool.
The tradeoff: Less customization depth than PriceLabs. The rules engine is simpler, which is great for most hosts but limiting for operators who want precise control over every scenario.
Pricing: $19.99/month per listing flat, or 1% of revenue — you choose. The flat fee option is identical to PriceLabs’ pricing. The 1% option makes sense for lower-revenue listings.
Best for: Hosts who find PriceLabs overwhelming or who want the best market intelligence dashboard alongside pricing. Also excellent for hosts who want the 18-month forward pricing view to plan seasonal strategy.
4. DPGO — Best Budget Option
DPGO is the most affordable dynamic pricing tool for US and Canada-based Airbnb hosts. At $18/month flat (or $1 per night booked), it significantly undercuts the other tools on price. The AI-powered algorithm covers market analytics, PMS integration, and pricing optimization at a fraction of the cost of PriceLabs or Wheelhouse. Best for hosts who want dynamic pricing without the premium price tag — particularly those managing 1–3 properties where the per-listing cost of other tools adds up.
Side-by-Side Comparison
| Tool | Pricing | Free Trial | Customization | Best For |
|---|---|---|---|---|
| PriceLabs | $19.99/mo/listing | 30 days | Highest | Power users |
| Beyond | 1% of bookings | $50 credit | Moderate | Hands-off hosts |
| Wheelhouse | $19.99/mo or 1% | Free plan | Moderate | Best UI seekers |
| DPGO | $18/mo or $1/night | 30 days | Moderate | Budget-conscious |



